Never give up on your dreams, keep sleeping – Saira Ansari
Until the 12th grade i remember waking up for school with sounds of news channels growing louder in the other room, where my parents would have their breakfast while watching TV. These channels not only provided the 7 am latest but also, there were these morning shows where the host would appear in extra overdone make-up and heavy dresses to talk about everything that was pointless and unimportant. During my 10th grade i remember ‘Good Morning Pakistan‘ being one of these shows.
They had Dr.Shaista Wahidi hosting with new guests, asking them ‘deep’ questions about their lifestyle, personal relationships etc. The show usually ended with Shahista Wahidi dancing to a hip desi song with the invited guest. All of this happened live; and that too at 7 in the morning. On one of these shows i remember Sahista Wahidi attempted to kiss a cobra with an action/thriller background playing in the studios. To spice things up and make it more tense for the audience, her father called her on the show and begged her not to kiss the snake. But of course she did. And then it just kept on getting worse.
By the time i was ending my 12th grade i remember every single channel airing morning shows with the same script outline which included different segments like the cooking corner, morning exercise corner, horoscopes, beauty tips, live calls and even a special segment dedicated to birthday wishing only. Nadia Khan from ‘Mornings with Nadia‘ on ARY was very popular for her special birthday dance which personally shocked me. These ladies did anything and almost everything to get better ratings. Now i see the morning media situation has continued to worsen. We have theme weeks now!
There is the wedding week where the host gets hold of an ordinary to-be married girl, provides her with designer clothes and expensive make up packages. The studio set is turned into a shaadi stage and you even see models pretending to be at a wedding, sitting and chatting around on the set. Then there is the valentines day theme which obviously every single channel MUST follow. Whatever news or drama channel you switch over to on this day, you see red. Then comes the women’s day theme and the eid day special (this continues for 4 days. It just has to) . And if they have nothing to talk about, they bring in a maulvi ghost hunter or astrologist who takes live calls and ‘helps’ the audience with their personal problems. If that doesn’t work either, the hosts bring their families on the show and talks about themselves while their kids run around in the studio or start crying on live television..
There isn’t much left to say because I’m sure everyone else has witnessed such morning show cheapness as well. At the same time i see why no one bothers to change or make such shows better because this is what the audience want to see. And believe it or not, they want to see all of it as soon as they wake up. Aunties and sometimes even very decent uncles just give in and watch these shows because that’s just all there is to watch during certain times of the day. Such overly done segments get the channels their ratings and make the hosts more popular too.
God bless Pakistan.